MĀDIN

At Mādin, I worked across two accounts handling campaign development and rebranding. For a skincare brand, I focused on creative ideation and strategic direction for the company's rebrand. On the beverage account, I supported the Chief Influencer Officer with trend research, growth opportunities, and building out a new social media presence on TikTok. I also explored AI tools and used Veo 3, developing detailed prompts to produce mascot content and video assets. In addition, I was involved in influencer sourcing and represented the team on weekly client calls.