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LEMME
CATEGORIES
Mock Campaign
Creative Direction
Trend Analysis
Storytelling
Portfolio/Lemme
Lemme
INDEPENDENT PROJECT
The idea came from observing the viral sleepy girl mocktail trend and seeing an opportunity for Lemme to expand its Sleep Gummies into a new format. I reimagined the product as a Lemme Sleep Lollipop, a dessert-inspired nighttime supplement designed to feel more indulgent and ritual-like than a traditional gummy. The concept included a full campaign with a defined target audience, mood and aesthetic direction, a potential brand partnership with Poppi, and an influencer activation event called The Sleepover Dinner.
PROJECT PREVIEW
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