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TONO BREW
CATEGORIES
Brand Strategy
Product Development
Go-To-Market Strategy
Campaign Strategy
TYPE
Class Project
COURSE
Marketing for Entrepreneurs
SCHOOL
Miami Herbert Business School
PROJECT FILES
Portfolio/Tono Brew
Tono Brew
PROJECT
TONO BREW is a product concept I developed independently for a marketing class at the University of Miami. The assignment was to create a product rooted in your personal brand, and for me, that came naturally from two things that define my everyday life: coffee and fitness. TONO BREW is a creatine-infused cold brew available in three flavors, black, vanilla oat, and salted maple, designed to deliver daily caffeine energy and performance support in one ready-to-drink can. From the product concept and flavor development, to the brand identity, pricing strategy, and full marketing campaign, I handled every part of this project.
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